Time:
2019 – Present
Role:
UX Lead
Team:
Eng, PM, gTech support, Customer outreach
Platform:
Mobile, Smart display, Desktop
Summary
The goal of Google Search 3rd party ecosystem team is to provide users with content-froward, relevant and actionable experiences by enabling the ecosystem to structure, brand and add rich results on the Google search result page and Google Assistant.
![](https://zhenshuofang.com/wp-content/uploads/2019/08/searchHome-Enhance-2.png)
In close collaboration with Eng and PM, I lead the UX strategy to re-imagine the future of Google Search & Assistant, and grow 3P ecosystem engagement, so that users can accomplish various tasks smoothly right on Search.
In addition to driving the design vision and support the teams’ day-to-day design needs, I also lead the service design of an early adoption program for 3P participation for launching these innovative features, including detailed design guidelines, application, feedback, review, approval and launch process. I also established the UX process from scratch being the first full time UXer on the team.
For confidentiality reasons, please email me for more details of this project. Below is a quick video from Google I/O 2019 summarizing what mini app is, and a few related links: Program overview, Press 1, Press 2