@Zhenshuo Fang 2019

Google Search & Assistant Ecosystem

Google | New York, NY


2019 – Present


UX Lead


Eng, PM, gTech support, Customer outreach


Mobile, Smart display, Desktop


The goal of Google Search 3rd party ecosystem team is to provide users with content-froward, relevant and actionable experiences by enabling the ecosystem to structure, brand and add rich results on the Google search result page and Google Assistant.

In close collaboration with Eng and PM, I lead the UX strategy to re-imagine the future of Google Search & Assistant, and grow 3P ecosystem engagement, so that users can accomplish various tasks smoothly right on Search.

In addition to driving the design vision and support the teams’ day-to-day design needs, I also lead the service design of an early adoption program for 3P participation for launching these innovative features, including detailed design guidelines, application, feedback, review, approval and launch process. I also established the UX process from scratch being the first full time UXer on the team.

For confidentiality reasons, please email me for more details of this project. Below is a quick video from Google I/O 2019 summarizing what mini app is, and a few related links: Program overviewPress 1Press 2

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