Time:
2015 – 2019
Role:
UX Lead
Team:
Eng, PM, Research, gTech support, Marketing, Sales
Platform:
Desktop, Mobile
Link to press
Link to product
Background
Google Display & Video 360(DV3) is a key product under the Google Marketing Platform product suite. It enables marketers to manage their Ad campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around 5 integrated modules that work together: Campaigns, Audiences, Creatives, Inventory, and Insights.
Impact
I led a 5 ppl UX team(4 designers + 1 researcher), collaborated with PM & Eng to envision a product strategy and drove this vision to launch. We launched a complete redesign of the current product, brought in a new group of users into the platform, and made Creative module profitable for the first time. We also filed patents for the new and innovative UI.
My main responsibilities include:
For confidentiality reasons, please email me for more details of this project.
Below is a short summary of the process and some snapshots of what we launched! You can read more in this blog too.
Process
I created the entire project from scratch by leading multiple Design Sprints where the team reviewed previous research, technical capabilities and came up with design vision for a collaborative workspace for Creative users.
Starting of the project
The 3 Design Sprint I led all won Google’s internal Sprint rewards because their high impact and innovation! I then presented the vision to the VP of Product, got support and resources to move the project forward.
Creative workspace homepage
Below is the newly redesigned homepage for Creative module, which allows ad creators to view and manage their ads and get performance data.
Ad canvas
We launched a WYSIWYG ad creation tool called Ad Canvas that allows ad creators to manage visual content and make their ad adapt to different target groups and surfaces by creating dynamic rules – this is the biggest hit of all the features and gained a lot of customer attraction.
