@Zhenshuo Fang 2019

Google Marketing Platform

2015 – 2019  UX Lead New York, NY

UX lead





Google Display & Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules that work together: Campaigns, Audiences, Creatives, Inventory, and Insights.

I lead the redesign of the Creatives module. It’s 2 year+ effort that reimagined how Media and Creative user collaborate together throughout the campaign lifecycle. I also led the design of many new mobile-first Ad format that provide delightful experience for the user and better performance for the advertiser.

For confidentiality reason, please email me about the details of the project.


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